A total of 10 metals have been given in the Direct category at the Dubai Lynx International Festival of Creativity. The Grand Prix has gone ‘Hey Future Me’ by FP7/Dxb for its client Emirates NBD.
There are two Golds given in the category. Leo Burnett Beirut has won a Gold for Johnnie Walker – Keep the Flame Alive and Y&R Dubai has won a Gold for Little Books of Consequences for Global Export Co.
The other winners in the category are:
| TITLE | ADVERTISER | ENTRANT/AGENCY | COUNTRY | PRIZE |
| Hey Future Me… | Emirates Nbd | FP7/Dxb Dubai | UAE | Grand Prix |
| Little Books Of Big Conseq | Global Export Co. | Y&R Dubai | UAE | Gold |
| Keep The Flame Alive | Johnnie Walker | Leo Burnett Beirut | Lebanon | Gold |
| Hello Happiness Phone Booth | The Coca-Cola Co. | Y&R Dubai | UAE | Silver |
| Lebanon4sale | Sakker El Dekkene | Leo Burnett Beirut | Lebanon | Silver |
| Not A Bug Splat | Reprieve | BBDO Pakistan Lahore | Pakistan | Silver |
| Project Akshar (Alphabets) | Smartlife | FP7/Dxb Dubai | UAE | Silver |
| The Crafty Calendar | National Geographic | Leo Burnett Dubai | UAE | Bronze |
| Not A Bug Splat | Reprieve | BBDO Pakistan Lahore | Pakistan | Bronze |
| Vote For Us. We’ll Vote For You | Kafa | Leo Burnett Beirut | Lebanon | Bronze |
