As creativity and technology sought to work together, platforms such as the Cannes International Festival of Creativity began attracting attention of technology-led media platforms such as Twitter. Twitter officials attend the Festival with the objective to network, meet marketers and know more about trends that are shaping… Read More
Following last year’s debut which saw more than 500 delegates, Starcom had once again partnered with the recently concluded edition of the ArabNet Summit Dubai to host ‘The Next Track’. The half-day conference, themed ‘Business Transformation’, brought together industry leaders from brands, publishers, agencies and… Read More
March 15, 2016 marked five years of conflict in Syria. The conflict, which started with an uprising against the President Bashar al-Assad’s regime, has now become a war involving the government, opposition groups and militant organizations. Several organizations such as the UNICEF have published videos… Read More
The year 2015 saw Middle East and North Africa (MENA) region creating some of its best work. The campaigns not only made a mark at regional award platforms but also stood out at a global level. A quick recap of the best campaigns seen in… Read More
Telecom Operator Ooredoo, the official sponsor of Paris Saint-Germain, has unveiled Fans Do Wonders, a star-filled new TV campaign featuring Paris Saint-Germain football legends such as Zlatan Ibrahimović and David Luiz. The 60-second TVC depicts fans puppeteering a match through their mobile devices. The campaign,… Read More
J. Walter Thompson Beirut, part of the marketing communications brand network in the Middle East and Africa has announced today its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of “Kahlil Gibran’s The Prophet” film, produced by Salma Hayek-Pinault… Read More
If you are living in UAE, going for your regular jog or walk can be more fruitful than just keeping fit, now you can shop too for free! Peak Performance, an outdoor sports brand, has come up with a unique and innovative geo-location campaign for… Read More
Of the 16 metals awarded in the Promo & Activation category at the Dubai Lynx International Festival of Creativity, Leo Burnett Beirut has won the Grand Prix for the work ‘Keep The Flame Alive’ for Johnnie Walker. BBDO, Impact BBDO, FP7/Dxb have all won a… Read More
There were 18 metals awarded in the PR category at the Dubai Lynx International Festival of Creativity. Y&R took a Grand Prix for its work Hello Happiness Phone Booth for The Coca-Cola Company. There are six Golds awarded in the category. Of these, both FP7/Dxb… Read More
Agencies in the region appear to have performed well in the Media Lynx category at Dubai Lynx International Festival of Creativity. J. Walter Thompson won the Grand Prix for ‘The Biggest Ad Gallery In The World’, a campaign that it did for Arabian Contracting Services… Read More