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Havas Regional CEO Shares An Optimistic Message Post Lockdown

Havas Regional CEO Shares An Optimistic Message Post Lockdown

9 months ago by Sana MahmudAdvertising

The global pandemic has taken human lives, led many countries into economic crisis, given rise to unemployment and a permanent sense of insecurity from the COVID-19 virus. As the world tries to recover from these losses, the level of anxiety, stress and depression that the… Read More

Tête-à-Tête With Twitter’s Benjamin Ampen @Cannes Lions

Tête-à-Tête With Twitter’s Benjamin Ampen @Cannes Lions

5 years ago by Sana MahmudAdvertising

As creativity and technology sought to work together, platforms such as the Cannes International Festival of Creativity began attracting attention of technology-led media platforms such as Twitter. Twitter officials attend the Festival with the objective to network, meet marketers and know more about trends that are shaping… Read More

Missed ‘Next Track’ At ArabNet? Here’s A Video Recap

Missed ‘Next Track’ At ArabNet? Here’s A Video Recap

5 years ago by AM News DeskAdvertising

Following last year’s debut which saw more than 500 delegates, Starcom had once again partnered with the recently concluded edition of the ArabNet Summit Dubai to host ‘The Next Track’. The half-day conference, themed ‘Business Transformation’, brought together industry leaders from brands, publishers, agencies and… Read More

#FIVEyears Of Syria War: UNICEF Reminds The Continued Loss

#FIVEyears Of Syria War: UNICEF Reminds The Continued Loss

5 years ago by Asma WangdeAdvertising

March 15, 2016 marked five years of conflict in Syria. The conflict, which started with an uprising against the President Bashar al-Assad’s regime, has now become a war involving the government, opposition groups and militant organizations. Several organizations such as the UNICEF have published videos… Read More

Recap 2015: Year’s Best Ad Campaigns

Recap 2015: Year’s Best Ad Campaigns

5 years ago by Sana MahmudAdvertising

The year 2015 saw Middle East and North Africa (MENA) region creating some of its best work. The campaigns not only made a mark at regional award platforms but also stood out at a global level. A quick recap of the best campaigns seen in… Read More

Become A Puppetmaster With Ooredoo’s Football Campaign ‘Fans Do Wonders’

Become A Puppetmaster With Ooredoo’s Football Campaign ‘Fans Do Wonders’

6 years ago by Sana MahmudAdvertising

Telecom Operator Ooredoo, the official sponsor of Paris Saint-Germain, has unveiled Fans Do Wonders, a star-filled new TV campaign featuring Paris Saint-Germain football legends such as Zlatan Ibrahimović and David Luiz. The 60-second TVC depicts fans puppeteering a match through their mobile devices. The campaign,… Read More

J. Walter Thompson, Beirut Creative Partner For Kahlil Gibran’s “The Prophet” Film

J. Walter Thompson, Beirut Creative Partner For Kahlil Gibran’s “The Prophet” Film

6 years ago by Sana MahmudAdvertising

J. Walter Thompson Beirut, part of the marketing communications brand network in the Middle East and Africa has announced today its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of “Kahlil Gibran’s The Prophet” film, produced by Salma Hayek-Pinault… Read More

Peak Performance Rolls Out Virtual Pop-Up Wilderness Experience

Peak Performance Rolls Out Virtual Pop-Up Wilderness Experience

6 years ago by Kiran KidwaiDigital

If you are living in UAE, going for your regular jog or walk can be more fruitful than just keeping fit, now you can shop too for free! Peak Performance, an outdoor sports brand, has come up with a unique and innovative geo-location campaign for… Read More

And Johnnie Walker Takes Promo Lynx Grand Prix Too; BBDO, Impact BBDO, FP7 Gold Winners

And Johnnie Walker Takes Promo Lynx Grand Prix Too; BBDO, Impact BBDO, FP7 Gold Winners

6 years ago by Sana MahmudAdvertising

Of the 16 metals awarded in the Promo & Activation category at the Dubai Lynx International Festival of Creativity, Leo Burnett Beirut has won the Grand Prix for the work ‘Keep The Flame Alive’ for Johnnie Walker. BBDO, Impact BBDO, FP7/Dxb have all won a… Read More

‘Hello Happiness’ Gets PR Lynx Grand Prix; Gold Winners – BBDO, FP7, Leo Burnett, Impact BBDO

‘Hello Happiness’ Gets PR Lynx Grand Prix; Gold Winners – BBDO, FP7, Leo Burnett, Impact BBDO

6 years ago by Sana MahmudAdvertising

There were 18 metals awarded in the PR category at the Dubai Lynx International Festival of Creativity. Y&R took a Grand Prix for its work Hello Happiness Phone Booth for The Coca-Cola Company. There are six Golds awarded in the category. Of these, both FP7/Dxb… Read More

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    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

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    March 10, 2016
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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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