WPP has merged two of its agencies – Y&R and VML to create a fully integrated digital and creative offering VMLY&R. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive… Read More
Another Cannes Lions International Festival of Creativity is in the books, and the Middle East & North Africa (MENA) region ensured its presence, albeit significantly restrained from previous years, at the festival this year too. If winning numbers alone are to be considered, the 65th… Read More
In pure numbers, this may not have been Middle East & North Africa’s (MENA) best run at Cannes Lions International Festival of Creativity. In comparison to the 39 Lions that the region had won last year, this year the total tally from MENA is at… Read More
The Middle East creative industry has been looking at different ways to raise awareness around the battles that people are facing in conflict hit areas. Syrian and Rohingya families, torn apart by war, are driven away from the safety of their homes. As countless, widowed… Read More
Y&R, FP7/, Memac Ogilvy, Superunion, BBDO, TBWA\Raad and The Classic Partnership Advertising have all won, bringing home Graphite and Wood Pencils, at the 56th D&AD Professional Awards. Y&R Dubai has won one Graphite Pencil and two Wood Pencils, equivalent of Silver and Bronze metals respectively,… Read More
The International Andy Awards, probably the first award to hold a live broadcast of its jury deliberations on the entries, has announced its winners for this year. From the region, FP7/CAI has won in Idea and Craft category for its campaign ‘Now or Never’ for… Read More
It has been two years to the tragic drowning of Alan Kurdi. A refugee boy whose body washed up on the shores, shook the world and opened people’s eyes to the plight of a refugee. At that time, the world came together in solidarity. The… Read More
The jurors at the Cannes Lions International Festival of Creativity have given out a total of 60 shortlists in the Product Design Lions category. The Middle East & Africa (MENA) region has only two entries that have made the cut in the shortlist. These include… Read More
A total of 47 entries have made it to the Print & Publishing shortlist in the Dubai Lynx International Festival of Creativity. TBWA\ has 14 of these. TBWA\Istanbul has been shortlisted for Nasmed, and TBWA\Raad Dubai has been shortlisted for Go Sport and Emirates Group.… Read More
Dramatic upset, stunning victory, sheer disaster –– the appointment of Donald Trump as the 45th President of the United States has attracted extreme reactions from people all across the globe. And the best and brightest of the global and regional advertising and marketing industry are… Read More
