GM Awards Three Brands’ Comms Mandate To Performance

General Motors has appointed specialist agency Performance Communications to provide support for its brands including Cadillac, GMC and ACDelco across the Middle East.

Performance Communications’ responsibilities to General Motors will cover strategic consultation, product communications, event support, press fleet administration and crisis management across all three brands. Its geographic remit encompasses the GCC and Levant countries.

Founded in 2002, with its Middle East office opening in 2009, Performance Communications is a specialist sports and automotive communications agency. Its clients include the likes of Bentley, Breitling, Harley-Davidson, Volvo Trucks, Konami and Continental Tires.

“When it comes to motoring in the Middle East, few manufacturers are woven as closely into the region’s automotive fabric as Cadillac and GMC. To be appointed to work with such genuinely iconic brands is a source of great pride to all at Performance, and is indicative of the quality of service the agency has come to be known for,” said Ian Drinkwater, Director at Performance Communications.

Headquartered in New York, Cadillac has been a luxury auto brand since its foundation in 1902 and has been present in the Middle East for over 85 years. The brand’s Middle East line-up features passenger cars ATS, CTS and XTS as well as the CT6 sedan, XT5 crossover and Escalade SUV. It also has the V-Series range of high-performance models.

Building pickups since 1902, GMC has a rich Middle East heritage that stems from 111 years of presence, innovation and engineering excellence. The GMC portfolio in the region features the Terrain small SUV, Acadia crossover, Sierra pickup and Yukon and Yukon XL full-size SUVs.

ACDelco is the exclusive Original Equipment parts brand for Chevrolet, GMC and Cadillac, as well as provider of premium aftermarket parts for most other makes and models.

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