Cannes Lions International Festival of Creativity generated a significant amount of conversations throughout the week. Not only from the 13500 registered delegates, attending the Festival in Cannes but also from across the world, people who were tuning into the various events at the Festival. Amid all the chaos on social media, Crimson Hexagon takes a look at what stood out.
Born and brought up in Saudi Arabia, Sana Mahmud, is a journalist at heart. Having worked in the consultancy sector and in media in India, Sana is now focussed on identifying trends and developments in the media, marketing and advertising sector in the Middle East. She is the Co-Founder of AM Media Corp and working as the Group Editor MENA for its three titles - The Arabian Marketer, AM Unicorns and AM Taleem.