Hisense, a multinational consumer electronic and white goods manufacturer, announced its participation at INDEX 2021, a large-scale (B2B) exhibition to showcase its innovative and intelligent technology. The three-day event will be held on 31st May – 2nd June 2021 at Dubai World Trade Centre.
As an international brand excelling in meeting consumer demands across the Middle East regions, Hisense will be taking this opportunity to exhibit its premium TV and home appliance products that push the boundaries of innovation and technology.
The premium range includes – an extravagant 100-inch 4K HDR Laser TV, designed for unparalleled cinema-like immersive viewing in the comfort of one’s personal or business space supported with green and eco-friendly technologies. It is equipped with enhanced spectrum of color that shows true-to-life images with the precision of its laser light source. The MEMC Technology with microsecond-level response makes it ideal for uninterrupted viewing and Dolby ATMOS technologies provides a superior audio quality. Additionally, to keep it eye-friendly, Laser TV has acquired Germany TÜV Rheinland Low Blue Light Eye Protection Certification that makes one’s eyes more comfortable during long watch times. Most importantly, Laser TV comes with a customizable feature that transforms the TV into a large scenic frame looking like an artistic wall piece.
In addition, Hisense will also display an array of home appliances like refrigerators and washing machines ideal for today’s smart living with designs to meet even the most demanding users. Complementing the Hisense range is its new brand Gorenje, a high-quality and intelligently designed home appliance brand that provides smart and efficient products with high performance and low energy consumption making ‘life simplified.’
“We are proud to announce our participation at INDEX 2021 where Hisense will present all its modern and groundbreaking technologies as well as discuss its innovations with potential customers from across the region. Events like INDEX brings the industry together to share ideas, discuss expertise in the field as well as support the passion in creating utilities for a better lifestyle,” said Jason Ou, Managing Director of Hisense Middle East and North -Africa.
He further added, “Customers are our top priority; through our innovations, we continue to drive forward our business as a competitive brand in the consumer electronics industry. Adding to our milestone, the innovation of Laser TV is an example of our commitment to provide consumers with more choices in the premium segment. Moreover, Hisense is also working towards key developments such as smart healthcare, smart cities and smart living to build the most trusted and valuable brand in the world.”
In a decade, Hisense Middle East has gained substantial brand awareness and is continuously growing its consumer base leading to an increase in brand equity by 80 per cent. In 2020, the brands’ sales performance grew by 47 per cent as compared to its performance in 2019. The global brand associations like EUFA Euro Cup and FIFA World Cup have garnered a positive impact on the brands’ growth in terms of performance and sales across the Middle East region, especially for premium products.
“With a more focused approached and a line-up of events, Hisense is poised to broaden its client and customer portfolio,” added Jason.