Communications firm, Hill+Knowlton Strategies (H+K Strategies) has appointed Matthew Dezzani as General Manager of its business in Saudi Arabia. Under the chairmanship of His Royal Highness Prince Abdulaziz Turki Alfaisal, the firm has offices in Riyadh and Jeddah.
Mr Dezzani has more than two decades of multinational brand agency management experience, having lived and worked in the UK, Romania, Kuwait and Dubai. He leads a team focused on strategy development, creativity and world class client service.
“Two decades of global marketing experience and international brand building provide Matthew with a fundamental understanding of how to frame an issue, how to define and target audiences, and how to develop and deliver compelling campaigns across multiple platforms,” said Sconaid McGeachin, President & CEO Africa, Middle East & Turkey.
Starting his career in London, Mr Dezzani then joined Saatchi & Saatchi Romania where in five years he helped grow the business from a fledgling Cordiant Group affiliate to the largest agency in Romania and Southeast Europe. He moved to Kuwait in 2000 to re-launch Bates and 141 Kuwait, after which he launched Burson Marsteller Kuwait.
“There is probably no greater exciting challenge globally for a communications professional than that presented by Saudi Arabia right now. The Kingdom is on the cusp of a remarkable economic transformation, while its position at the centre of global geo-politics and its size as the preeminent economy of the Middle East makes this a compelling opportunity,” commented Mr Dezzani.
