Walid Hadid has joined OMD MENA in the newly created role of Head of Analytics to provide OMD clients with a holistic, integrated service. The appointment is in continuation with OMD’s commitment to sciences in the marketing field since its inception almost 15 years ago. The agency asserts that today embracing new technologies, analytics and nano data, the focus is on delivering business results rather than just media performance.
Previously the Head of Analytics at OgilvyOne, Mr Hadid has more than 20 years of experience in developing, implementing and leading analytics solutions, having worked in consulting and in the media industry, on both the agency and marketer side.
“We have developed a strong experience in data and analytics to better inform our clients’ investment decisions for well over a decade now. An appointment of this caliber reflects our ardent commitment in this field and will see us strengthen the data and analytics conversation with our clients. Thanks to the expertise, systems and processes we have in place, we can help them extract even more from their marketing initiatives,” commented Nadim Samara, Managing Director of OMD UAE & Lower Gulf.
“I am really excited by everything that I’ve seen at OMD so far with regards to the talent and systems the team has built. I look forward to extending this impressive analytics offering and stimulating our clients’ growth further through stronger data partnerships that provide timely and powerful insights,” added Mr Hadid.
