Horizon FCB’s Sieve View Of Hansaplast

in Advertising

Hansaplast_1

Horizon FCB has recently launched a series of print ads publicizing the use of hansaplast band-aids. Commercials depicting the concept of using band-aid are generally made on the same lines-someone getting hurt and the usefulness of applying a band aid. However in this new print ad, Horizon FCB has taken a different approach to depict the usefulness of band-aids. This series of print ads, shows the sieve-view from the wound of the person, who is then shown having a nice time with his loved ones.

Hansaplast_2

Hansaplast_3Credits:

Advertising Agency: Horizon FCB, Dubai, UAE
Chief Creative Officer: Luis Silva Dias
Executive Creative Director: Rondon Fernandes
Art Director: Rodrigo Nakaza
Copywriter: João Flores
Account Director: Nadine Halawany
Production Studio: Estúdio Ícone
Photographer: Marcus Hausser

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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