Liberated from digital keyboards, Pepsi has taken the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to ‘Say It With Pepsi’. Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans to sunglasses and stadiums – in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis.
PepsiMoji has been launched in the region with Pepsi stars, including popular singer and actor, Saad Lamjarred, celebrating the UEFA Champions league in style.
The PepsiMoji campaign has also started popping up across the Middle East with social media influencers in the Middle East adopting PepsiMoji designs to express themselves on their posts about travel, food, fitness, music, sport, fashion and many others. In UAE, custom PepsiMoji designs were created specifically for the Fashion Forward event held in Dubai in March. Event goers experienced #PepsiMoji at the Pepsi Lounge and on event badges.
In Egypt, a personalized PepsiMoji design campaign took place where consumers posted selfies tagged with @pepsimasr on Facebook, which resulted in receiving their own image converted into a PepsiMoji design.
“The iconic Pepsi globe is synonymous with so much – adventure, excitement, fun – and, like emojis, represents a range of unlimited emotions without saying a word. The ‘Say It With Pepsi’ campaign celebrates the universal connection and communication emojis provide, with our PepsiMoji language sparking unexpected conversations and action around the world this year – going beyond the expected emoji experience,” shared Carla Hassan, SVP, Global Brand Management, Global Beverage Group, PepsiCo.
