HP Inc. and Amazon have entered a long-term partnership with the launch of Amazon.ae, following its high-profile acquisition of Souq.com two years ago.
Under the partnership, HP will make its entire portfolio of laptop computers, desktops, printers and accessories available to customers via the newly launched website, Amazon.ae, and via its app, which provides a new local shopping experience for customers in the UAE.
Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US. Customers shopping on Amazon.ae will enjoy the same commitment to great prices as on Souq, and the fast and reliable delivery that has made Amazon a household name.
Speaking about the new partnership, Mathew Thomas, Vice President and Managing Director, Middle East, Turkey and East Africa at HP, said, “We are extremely proud to have partnered with Amazon. Through this exciting collaboration, we are able to provide our clients with a new and enhanced shopping experience. Offering a wide product range, our partnership will not only boost delivery services, but will extend all of Amazon’s usual perks on to our own customers, while enabling Amazon to expand its product offering in the region.
“For us, the partnership is a first step in HP’s ambitious growth plans for a fast growing Middle Eastern market. By expanding our partnerships with leading resellers, channel partner and ecommerce sites, HP seeks to take a prominent position across the region,” Mr Thomas added.
“At Amazon, we are always focused on delivering the best possible customer experience. One of the ways we do that is through partnerships with great brands like HP and we are thrilled that they continue to join us on this journey. Amazon.ae brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers,” Ronaldo Mouchawar, Co-founder of Souq, Vice President of Amazon MENA commented.
Completely localized for a seamless experience, shoppers on Amazon.ae can search for HP products and pay in AED using local and international credit cards or cash on delivery (COD). A first for Amazon, Arabic language has been introduced to both the mobile app and the website to cater to customers who prefer shopping in Arabic.