Icflix is expanding its digital footprint in the Kingdom of Bahrain with the announcement of a strategic partnership with telecom operator Zain Bahrain. Both Zain Bahrain prepaid and postpaid customers will be able to access Icflix library of content for a fee.
The companies have set up a one-click registration process to enable a more seamless sign-up experience. “This partnership will give Zain Bahrain customers a value-for-money entertainment experience. We will ensure the customers receive the best of Icflix content with ease and uncompromising quality whether it’s at home or on the go on their smart phones or tablets,” said Icflix Founder and CEO, Carlos Tibi.
“We are very pleased to be announcing this important strategic partnership with Icflix. With its focus on customer experience, Zain Bahrain tends to be first-to-market with unique digital lifestyle offerings that provide customers with high quality content. We are certain our customers will enjoy having on-demand access to such a large selection of content via their smart devices, making for a richer and more enjoyable digital experience” added Zain Bahrain Marketing Director, Roland Loetscher said.
