Intigral states its further expansion into the gaming and esports space through a partnership agreement with Cheesecake Digital.
“With the global situation imposed by COVID-19, we’ve seen an increase in awareness and viewership of esports and gaming at a time when other activities and events have been restricted. Our recent expansion into gaming content will be further enhanced by the tournament broadcasts we will be bringing to the platform which will enable Saudi users to have the best of both sports and gaming content,” commented Karim Saade, Head of Marketing at Intigral.
Intigral recently introduced gaming content to the DawriPlus platform, in an expansion which will see Arabic speaking broadcasts of local, regional and international esports and gaming tournaments transmitted on DawriPlus and Intigral’s range of products. Cheesecake Digital will act as a liaison between Intigral and tournament organizers who wish to reach the young Saudi audience through Intigral’s platforms.
Philip Wride, CEO Of Cheesecake Digital added, “DawriPlus has an audience desired by both brands and tournament organizers and working with Intigral enables us to support local and international tournament organizers. Our aim is to raise awareness of tournament organizers and the amazing content they produce by providing a platform where they can immediately access and engage an important audience in the region. For brands, this agreement presents an opportunity to align with local and international content that resonates with the target audience while also ensuring that DawriPlus is a central destination for the best gaming content.”
Through the partnership, Intigral and Cheesecake Digital will help international tournament organizers localize their broadcasts for DawriPlus while unlocking new sponsorship and advertising inventory from the region. Assets and inventory will also be created enabling brands to connect with gamers on the DawriPlus platform in new and exciting ways.