J. Walter Thompson Dominates Branded Content & Ent Lynx

in Advertising

There were a total of 17 metals awarded in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity. The highest number of wins was taken by J. Walter Thompson bagging a Gold for ‘I Can Teach You Too’ for Dubai Cares. Leo Burnett followed with four wins, clinching two Golds for its campaigns ‘Tropa for Life’ for du and ‘I Say Arabi’ for Dish Network.

FP7/DXB won a Gold for its ‘The Beautiful After’ campaign while Publicis Middle East too won a Gold for Maggi campaign. Impact BBDO won three Silvers in this category.

The details of the winners are:

TitleAdvertiserEntrant CompanyCountryPrize
I Can Teach You TooDubai CaresJ. Walter Thompson, DubaiUnited Arab EmiratesGold
#ThisIsEgyptEgyptian Tourist AuthorityJ. Walter Thompson, Cairo/ Hill & Knowlton EgyptEgyptSilver
The Roaming PuppetSaudi Telecom Company - STCJ. Walter Thompson, RiyadhSaudi ArabiaSilver
#ThisIsEgyptEgyptian Tourist AuthorityJ. Walter Thompson, Cairo/ Hill & Knowlton EgyptEgyptSilver
The Roaming PuppetSaudi Telecom Company - STCJ. Walter Thompson, RiyadhSaudi ArabiaBronze
Taking Arabian Fairy Tales PlacesCentral Trade & Auto CoJ. Walter Thompson, AmmanJordonBronze
Tropa For LifeDuLeo Burnett DubaiUnited Arab EmiratesGold
I Say ArabiDish NetworkLeo Burnett BeirutLebanonGold
Saudi Women's Online MarchProcter & GambleLeo Burnett BeirutLebanonSilver
Saudi Women's Online MarchProcter & GambleLeo Burnett BeirutLebanonBronze
Give Mom Back Her NameUN womenIMPACT BBDO, DubaiUnited Arab EmiratesSilver
7Up Wall of MusicPepsiCoIMPACT BBDO, DubaiUnited Arab EmiratesSilver
Give Mom Back Her NameUN womenIMPACT BBDO, DubaiUnited Arab EmiratesSilver
The Beautiful AfterEmirates NBDFP7/DXB, DubaiUnited Arab EmiratesGold
The Fitness AccountEmirates NBDFP7/DXB, DubaiUnited Arab EmiratesBronze
A Story of Women, Food And ChangeMaggiPublicis Middle East, DubaiUnited Arab EmiratesGold
A Story of Women, Food And ChangeMaggiPublicis Middle East, DubaiUnited Arab EmiratesBronze

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Born and brought up in Saudi Arabia, Sana Mahmud, is a journalist at heart. Having worked in the consultancy sector and in media in India, Sana is now focussed on identifying trends and developments in the media, marketing and advertising sector in the Middle East. She is the Co-Founder of AM Media Corp and working as the Group Editor MENA for its three titles - The Arabian Marketer, AM Unicorns and AM Taleem.

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