J. Walter Thompson, Leo Burnett Lead Branded Content & Ent Lynx

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As the second day of the Festival kicks off, the first set of shortlists is out at the Dubai Lynx International Festival of Creativity.

With 11 entries competing for the final metals, J. Walter Thompson leads the shortlist tally, followed by Leo Burnett that has secured nine shortlists in the category.

A total of 36 entries have made it to the shortlist. The complete list is as follows:

TITLEADVERTISERENTRANT COMPANYCOUNTRY
Tweet For HeatAlwaleed PhilanthropiesBold Agency RiyadhSaudi Arabia
The Beautiful AfterEmirates NbdFP7/Dxb DubaiUAE
The Fitness AccountEmirates NbdFP7/Dxb DubaiUAE
Give Mom Back Her NameUn WomenImpact BBDO DubaiUAE
7up Wall Of MusicPepsicoImpact BBDO DubaiUAE
Give Mom Back Her NameUn WomenImpact BBDO DubaiUAE
You Ask, Kfc DeliversKfcInitiative DubaiUAE
The Good NoteBou Khalil SupermarchéJ. Walter Thompson BeirutLebanon
#ThisisegyptEgyptian Tourist AuthorityJ. Walter Thompson CairoEgypt
Power To FamilyVodafoneJ. Walter Thompson CairoEgypt
#ThisisegyptEgyptian Tourist AuthorityJ. Walter Thompson CairoEgypt
I Can Teach You TooDubai CaresJ. Walter Thompson DubaiUAE
The Journey Of Abla FahitaCBCJ. Walter Thompson Ent CairoEgypt
The Journey Of Abla FahitaCBCJ. Walter Thompson Ent CairoEgypt
Taking Arabian Fairy Tales PlacesCentral Trade & Auto CoJ. Walter Thompson Jordan AmmanJordan
The Roaming PuppetSaudi Telecom Company - StcJ. Walter Thompson RiyadhSaudi Arabia
The Roaming PuppetSaudi Telecom Company - StcJ. Walter Thompson RiyadhSaudi Arabia
1st Branded Online Entertainment HubSaudi Telecom Company - StcJ. Walter Thompson RiyadhSaudi Arabia
Johnson's Baby Bath Time SongJohnson & JohnsonJ3 Mena DubaiUAE
Saudi Women’s Online MarchProcter & GambleLeo Burnett BeirutLebanon
The Cult Of The NightMashrou' LeilaLeo Burnett BeirutLebanon
Merry BalconiesProcter & GambleLeo Burnett BeirutLebanon
I Say ArabiDish NetworkLeo Burnett BeirutLebanon
An Anthem Against CorruptionSakker El Dekkene (Stop The Shop)Leo Burnett BeirutLebanon
Saudi Women’s Online MarchProcter & GambleLeo Burnett BeirutLebanon
What Girls Can DoProcter & GambleLeo Burnett BeirutLebanon
Tropa For LifeDuLeo Burnett DubaiUAE
Samsung Safety ScreenSamsungLeo Burnett DubaiUAE
Dark IftarCoca-Cola Middle EastMemac Ogilvy DubaiUAE
A Story Of Women, Food And ChangeMaggiPublicis Middle East DubaiUAE
A Story Of Women, Food And ChangeMaggiPublicis Middle East DubaiUAE
A Story Of Women, Food And ChangeMaggiPublicis Middle East DubaiUAE
Angels Of RamadanAl RifaiRépublique BeirutLebanon
The Nazar InitiativeAster Hospital & Medical CentresThe Classic Partnership Advertising DubaiUAE
No BroblemBritish Council KsaThe Classic Partnership Advertising DubaiUAE
Taking Home HappinessThe Coca-Cola CompanyY&R DubaiUAE

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Born and brought up in Saudi Arabia, Sana Mahmud, is a journalist at heart. Having worked in the consultancy sector and in media in India, Sana is now focussed on identifying trends and developments in the media, marketing and advertising sector in the Middle East. She is the Co-Founder of AM Media Corp and working as the Group Editor MENA for its three titles - The Arabian Marketer, AM Unicorns and AM Taleem.

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