Kuwaiti carrier Jazeera Airways that operates regionally and internationally, has undertaken a corporate brand identity overhaul, marking the beginning of a new chapter in its journey. A new logo and website upgrades have all been packed in the new look.
As per the airlines, the new corporate identity signifies an important milestone as the company reaches its 13th year of successful operations in the Middle East. The identity comes as the airline redoubles its offerings in the coming years.
As the region’s first private airline, Jazeera Airways’ new vision reiterates placing customers at its very heart.
The new logo visually represents an evolution to an energetic color palette that demonstrates the brand’s spirit of adventure and boldness as it forges into the future.
“Jazeera Airways has travelled a long way since its inception in 2004 and has become an integral part in the local and regional airline industry. During its remarkable journey, Jazeera Airways has overcome incredible challenges, weathered many economic cycles, and has come out stronger,” said Rohit Ramachandran, CEO, Jazeera Airways.
The new website is seasoned to present a fresh look with ecommerce features that will accommodate a personalized online experience. Additionally, apart from a personal travel timeline that stores user profile history, the website also provides new travel extras.
“As we solidify our position regionally and venture into more international markets with new routes, we reiterate our commitment to our customers. To this end, the new website will act as a gateway to providing ease and comfort from the very first click. We are geared with renewed efficiency and vitality to embark on a new journey with our customers as many exciting launches lay ahead of us,’’ Mr Ramachandran added.
Jazeera Airways currently stands at over 17 destinations, and is adding new routes.
“Given Jazeera’s evolution in the past decade, the new launches are a natural transition to rejuvenate the brand as it entered its 13-year mark of successful growth in Kuwait and the region. The travel landscape is constantly changing, and with the onset of new changes in our company we hope to match those needs and empower our customers with improved services,” commented Mr Ramachandran.
