There is a healthy increase in the number of entries in Interactive Lynx this year – from the 98 entries competing in 2014, there are 154 entries in the category this year – a number that was last seen in 2012. Of these, 28 have made it to the shortlist. Leo Burnett has scored the highest number of shortlisted entries (eight entries), followed by Memac Ogilvy. BBDO also have four shortlisted entries, though with two of its agency brands – three from IMPACT BBDO Beirut and one from BBDO Pakistan.
Publicis Middle East and Republique Beirut have three entries each in the Interactive Lynx shortlist.
The details for the shortlist are:
| ADVERTISER | ENTRANT COMPANY | COUNTRY | AGENCY | |
| 1 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| 1 | MTV | Impact BBDO Beirut | Lebanon | Impact BBDO Beirut |
| 2 | Assafir | Impact BBDO Beirut | Lebanon | Impact BBDO Beirut |
| 3 | MTV | Impact BBDO Beirut | Lebanon | Impact BBDO Beirut |
| 1 | Rola Seifeddine And Ashish Mishra | Buzzman Middle East Dubai | UAE | Buzzman Middle East Dubai |
| 1 | Unilever | Digital Republic Cairo | Egypt | Digital Republic Cairo |
| 1 | Procter & Gamble | Interesting Times Beirut | Lebanon | Interesting Times Beirut |
| 2 | Volvo | Interesting Times Beirut | Lebanon | Interesting Times Beirut |
| 1 | FOCP | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai |
| 1 | Samsung | Leo Burnett Amman | Jordan | Leo Burnett Amman / Vivaki Amman |
| 2 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 3 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 4 | P&G Wella Pro Series | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 5 | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 6 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 7 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 8 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 1 | Volkswagen Middle East | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 2 | Al Jazeera News Network | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 3 | Kafa (Enough) Violence & Exploitation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 4 | Volkswagen Middle East | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 1 | Fiat Chrysler Automobiles Middle East | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai |
| 2 | Fiat Chrysler Automobiles Middle East | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai |
| 3 | Fiat Chrysler Automobiles Middle East | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai |
| 1 | Beirut Celebrations | République Beirut | Lebanon | République Beirut |
| 2 | Kafa | République Beirut | Lebanon | République Beirut |
| 3 | Kafa | République Beirut | Lebanon | République Beirut |
| 1 | Bein Sports | Resolution MENA Dubai | UAE | Resolution Mena Dubai |
The Jury President for this category is Joyce King Thomas, the Chairman, Chief Creative Officer of McCannXBC, a unit of McCann that leads all of MasterCard’s global marketing, from advertising to digital to events.
The other jury members include Grant Hunter, Regional Executive Creative Director, iris worldwide; Guan Hin Tay, Regional Executive Creative Director, Southeast Asia and Lux Global ECD, JWT; Marc Landsberg, CEO, SOCIALDEVIANT, The Netherlands, Rogier Vijverberg, Executive Creative Director/Founder, SuperHeros and Yutaro Kojima, Creative Strategist, Facebook.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the
Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.
