From the 15 entries that were competing for Mobile Lynx in 2014, there are 46 entries this year. However, only seven have made it to the shortlist. Leo Burnett has three entries in the shortlist, followed by J. Walter Thompson.
ADVERTISER | ENTRANT COMPANY | COUNTRY | AGENCY | |
1 | Pepsico In’l | IMPACT BBDO Dubai | UAE | IMPACT Proximity Dubai |
1 | Touch | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut |
2 | Touch | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut |
1 | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
2 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
3 | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
1 | Fiat Chrysler Automobiles Middle East | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai |
The Jury President for this category is Joyce King Thomas, the Chairman, Chief Creative Officer of McCannXBC, a unit of McCann that leads all of MasterCard’s global marketing, from advertising to digital to events.
The other jury members include Grant Hunter, Regional Executive Creative Director, iris worldwide; Guan Hin Tay, Regional Executive Creative Director, Southeast Asia and Lux Global ECD, JWT; Marc Landsberg, CEO, SOCIALDEVIANT, The Netherlands, Rogier Vijverberg, Executive Creative Director/Founder, SuperHeros and Yutaro Kojima, Creative Strategist, Facebook.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the
Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.