Mahindra Comviva, a player in mobility solutions, is partnering with Sacom Mediaworks, a content aggregator in the Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital video-on-demand content in both short and long formats.
Sacom Mediaworks’ global content portfolio includes over 10,000 hours of video content spanning various genres. The company has collaborated with a number of production houses including local and international content providers, copyright bodies & artists. Comviva’s Mooditt Digital Store brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution.
“With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution channels is to get access to right content in the minimal possible timeframe. On the other hand content providers, especially small time artists and independent content creators are struggling to maximize reach and dial up monetization,” said Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Mahindra Comviva.
Speaking on the partnership, he commented, “We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end to end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies.”
“We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra & Bharti Airtel Group. We will be working together to grow the reach and monetization potential of our content together and offer our entertainment IPs & VOD content. Every story deserves an audience and this partnership will go a long way in taking the stories to their audiences,” said Dinesh Gupta, Director at Sacom Mediaworks.