Masafi Water Reiterates ‘Natural’ In New Marketing Campaign

Masafi
Marking its 40th anniversary, Masafi, a natural bottled water brand from underground water sources in the UAE, has embarked on a marketing campaign ‘Ask for Natural, Ask for Masafi’. The creative campaign was filmed locally at the source of Masafi Water and the UAE to highlight its 40-year heritage natural and local.

Masafi will be reaching out to consumers across the UAE through the mainline advertising, direct marketing and digital. Leo Burnett and MEC are the creative and media agencies for Masafi, while BPG Cohn & Wolfe and iBuz are its PR and social media agencies on the campaign.

Reginald Randall, CEO of Masafi, said, “We recognize that people want to know the source of the bottled water they drink and through our new campaign we will reinforce our commitment to offer consumers this choice with even more clarity. As an Emirati brand launched in 1976, Masafi now prides itself on being the only leading bottled water from an underground source in the UAE.”

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