Samsung washing machine has taken to print in its latest campaign on deep cleaning. The ‘Samsung-Soak out the mess’, created by Leo Burnett UAE, is centered around the concept of how easy it is to dirty one’s clothes.
The print ads, one of which shows a ketchup bottle with multiple nozzles while the other one displays a chocolate sauce bottle with similar make up, depicts the idea of how packaging of these condiments and sauces can easily spill on clothes. The ad captures this simple yet common occurrence to highlight the message of getting rid of spills using the Samsung washing machine.
Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Andre Nassar
Art Director/ Copywriter: Wayne Fernandes
Creative Director: Daniel Salles
Art Directors: Victor Toyofuku, Adam Erdesz
Creative Director/ Art Director: Bruno Bomediano