Memac Ogilvy has appointed Arpan Saxena as Strategic Planning Director for its Bahrain office in order to strengthen its department of integrated communications.
Mr Saxena would be involved in the creative ‘think-tank’ of the company, and would deal with international and local clients. These include American Express Middle East, VIVA Bahrain, Bahrain World Trade Center, MODA Mall and Bahrain International Circuit.
In his new position, Mr Saxena will provide unique consumer insights woven together from studying multiple disciplines including economics, social psychology and consumer behavior. The firm hopes this will help the creative team to better understand the audience they’re targeting and support clients.
“From decades of experience in the communications industry, the one thing that’s certain is change. Internet penetration is on the rise with more than 200 million people in the region expected to be online by 2018. It’s this shift that’s driving us to ensure all our campaigns touch digital, social and physical channels,” commented Ghassan Boujacli, Managing Director, Memac Ogilvy Bahrain.
“Arpan has a unique way of speaking consumers’ language and tuning our team’s creative minds into the right frequency. We’re glad to welcome him on board and strengthen our position at the forefront of integrated communications,” he added.
Mr Saxena takes the role after eight years in strategic planning and marketing communication with experience on a diverse set of clients including UNICEF, Lufthansa, Philips, Nestle, American Express, General Motors and JCB.
“Bahrain already stands out with its diverse demographics and unique economic profile, making it all the more exciting to cultivate consumer insights. I look forward to complementing the creative, digital and social teams to help clients confidently tick off their objectives,” said Mr Saxena.