Publicis Groupe has named Natalie Lam as its Chief Creative Officer, Asia Pacific, Middle East and Africa. In this newly created role, she will be leading Publicis Groupe’s APAC & MEA agenda when it comes to creativity, with an oversight over the creative product as well as managing and activating the creative community across the region. She will focus on driving impact for clients through disruptive, dynamic creative offering.
Ms Lam will be based across Hong Kong and Singapore, reporting to Loris Nold, CEO Asia Pacific, Middle East and Africa, Publicis Groupe. She brings a combination of creative leadership, experience, craft and having worked across the US and Asia.
“I am absolutely thrilled with Natalie joining us, as the first ever Chief Creative Officer for Publicis Groupe in APAC & MEA. She and I have been discussing for quite some time. There is so much ambition behind her joining us. For our clients, for our creative community and for all of us at Publicis Groupe in the region, as creativity is at the core of our offering. There is no doubt in my mind that Natalie is the best talent for this critical role as she brings a unique combination of global and regional experience, world class experience and craft. I am absolutely delighted and I can’t wait for us to get started and make some magic!” expressed Mr Nold.
Most recently, she was at Google in New York, leading the creative team for Art, Copy & Code. Over the years, she worked on many global brands including Coke, Mercedes, Spotify, Nike and Instagram. Given her career path, Natalie’s work reflects a balance of storytelling and technology.
Ms Lam concluded, “I am extremely honored and excited to be taking on this once-in-a-lifetime dream role. In my year long discussion with Loris I was impressed with the breadth and depth of the Groupe’s offerings and ambition, the region’s endless possibilities, and the incredible opportunity to work with the amazing talent pool in the network. Being a New Yorker from Hong Kong, I appreciate the beauty of diverse cultures and the changes that shape our lives every day around the world. I’m excited to join the dynamic community in the region and create work that’s modern, relevant, touches lives in positive ways and moves brands forward.”