Noted Brands & Agencies Gear Up For dmexco 2017

The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality.

Major Ad Spenders And Agencies: Pure Business At dmexco
On all four of its program stages — the Congress Hall, the Debate Hall, the Experience Hall and the Motion Hall — dmexco will present leading representatives of some major globally operating advertisement spenders. These include corporate decision makers in Germany and abroad such as Marc Pritchard (CBO P&G), Alison Lewis (Global CMO Johnson & Johnson), Philipp Markmann (CMO L’Oréal Germany), Aline Santos Farhat (EVP Unilever), Alessio Rossi (CDO Shiseido), Claudia Willvonseder (CMO Ikea Global), Jean-Marc Pailhol (Head of Global Market Management & Distribution Allianz), Pieter Nota (CEO Personal Health Businesses / CMO Philips), Susan Schramm (CMO McDonald’s Germany), Marc Mathieu (CMO Samsung US), and Dieter May (SVP Digital Products & Services BMW).

The global agency sector will be represented on the dmexco stages not only by national representatives but also by leading decision makers of international networks of agency and consulting firms. These will include Sir Martin Sorrell (CEO WPP Group), Bob Greenberg (founder, CEO & Chairman R/GA), Dana Anderson (CMO Medialink), Alicia Hatch (CMO Deloitte Digital), Michael Kassan (CEO & founder of MediaLink), Margit Wennmachers (partner of Andreessen Horowitz & co-founder of OutCast), Steve King (CEO Publicis Media), Nigel Morris (Chief Strategy & Innovation Officer Dentsu Aegis Network), Simon Mulcahy (CMO Salesforce), Paul Papas (Global Leader IBM Interactive Experience), Jean Lin (CEO Isobar), Daryl Lee (CEO UM Global), Nikki Mendonca (President OMD EMEA), Carsten Thoma (founder & President SAP Hybris), and Sir John Hegarty (CEO & founder of BBH).

Valuable insights from the world of the leading digital brands and platforms will be offered by, among others, Sheryl Sandberg (COO Facebook), Jack Dorsey (Chairman & co-founder of Twitter), Jascha Kaykas-Wolff (CMO Mozilla), Tim Kendall (President Pinterest), Nicolas Darveau (Chief Search Evangelist Google), and Imran Khan (CSO Snapchat).

A look at the current transformation process at publishing companies in particular will be provided by leading publishers such as Mark Thompson (CEO New York Times), Andy Bird (Chairman The Walt Disney Company), Julia Jäkel (CEO Gruner + Jahr), Miriam Meckel (publisher of Wirtschaftswoche), Philippe von Borries (founder of Refinery29), and Sabine Eckhardt (CCO ProSiebenSat1 Group). Top-class enrichment and further highlights of the dmexco Conference 2017 will include performances by celebrities such as Stewart Copeland (founder & drummer of the cult band ‘The Police’), Thomas Reiter (former astronaut & ESA coordinator), David Meza (Chief Knowledge Architect NASA), Rachel Levin (Influencerin & YouTuberin RCL Beauty 101) and Shelley Zalis (CEO & founder of The Female Quotient). All of them will boldly present an unconventional perspective on current digital trends including artificial intelligence, influencer marketing, smart data, eSports, and the top theme of diversity & equality.

“Like dmexco itself, the variety of speakers and themes presented on the stages of the dmexco Conference has grown exponentially. In 2017, dmexco visitors can look forward to more expertise and more big names than ever before. That underscores the undisputed significance of dmexco far beyond national boundaries. dmexco is not only a leading national event and the one that’s most relevant to business — today it’s one of the four leading global events of the sector, next to CES, the Mobile World Congress, and the Cannes Lions,” said Christian Muche, Director Business Development, Strategy and International and Frank Schneider, Director Marketing, Sales & Operations, dmexco.

“Our visitors will have a hard time deciding what to do first, but they will have two days to experience dmexco, which has more to offer than any other industry event. We can already say with pride that we’ve succeeded in establishing dmexco in Germany as a show that is unique in the global digital business in terms of its scope and quality,” they added.

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