WPP’s joint COO Mark Read is not letting anything distract him from a future focused plan that he says is client-centric, more collaborative internally and will assert the holding company’s leadership position as it undergoes “radical evolution”. Mark Read did not really have the most… Read More
In the Cannes Lions week, Sir Martin Sorrell, Founder and Former-CEO of WPP and now Executive Chairman of S4 Capital, made a few appearances on stage and in smaller get-togethers, mentioning each time that S4 was only a “peanut in comparison to WPP” but alas… Read More
Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott,… Read More
While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More
Sir Martin Sorrell does not like a duopoly, at least not when he is on the other side of the table. The CEO of WPP, the largest advertising and marketing services holding company, has been vocal on the need of a third force in the… Read More
The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
WPP has formed a new sub-holding company, WPP Health & Wellness, that unites WPP’s broad capability under one banner to advance its offer and partnership with marketers across the spectrum of health and wellness. Created with a global perspective on the challenges and opportunities in… Read More
In the third quarter of the year, WPP reported net sales growth of 2.9 percent with revenues up 23.4 percent to GBP 3.61 billion. Even though Sir Martin Sorrell, CEO, WPP has been vocal on his disappointment of the Brexit vote, the impact of sterling… Read More
J. Walter Thompson, part of WPP Group, has agreed to acquire a majority stake in WANDA Digital, an independent digital agency in Turkey. The decision on acquisition follows an initial investment made in 2015. “This further investment reflects WPP’s continuing commitment to Turkey and our… Read More
