Expanding its digital footprint, du has entered into a partnership with Souq.com, which was recently acquired by Amazon. Following this, du customers will now be able to purchase a range of products including SIM cards, post paid plans, data packs, SIM top-ups and du devices directly from the online retailer. du will be the first telco to partner with Amazon in the Middle East.
“Partnering with Souq.com enables us to further add value to our loyal customers du experience. We are pleased to welcome Souq.com as our partner and we look forward to delivering the du promise of continued innovation to our customers through this partnership,” said Osman Sultan, Chief Executive Officer, du.
“As always, our first priority is to ensure that our customers have the most efficient and effective service available, with as wide a range of quality products as possible. This collaboration with du is a perfect initiative for du customers who can use Souq.com as a single and simple digital point of sale to access their du mobile and data options with secure payment. We’re delighted to have du on board and offer our customers yet another pioneering service as well as potentially welcoming a new audience to the SOUQ.com brand,” added Ronaldo Mouchawar, CEO and Co-Founder of Souq.com.