Abu Dhabi Commercial Bank (ADCB) has appointed OMD as its new marketing communications partner. The bank took a market review in December 2015 after which the decision was taken.
Like many other industries, the banking sector is evolving under the impetus of technology and consumer expectations. In order to stand out and outperform its competitors, ADCB was looking for an innovative and effective data-driven marketing solution.
“We tasked OMD with a challenging brief and were very impressed by the rigor, depth and breadth of their response, demonstrating an impressive understanding of the financial services category. Throughout the review process, OMD showcased a superior planning approach, as well as an in-depth knowledge of the changing consumer landscape and the future of our industry. The team has provided us with a fresh outlook on our communications and we look forward to realizing new ambitions together,” commented Martin Scott, Chief Marketing Officer, ADCB.
“We are proud of this partnership as it validates our commitment to enhancing our clients’ performance through our intimate knowledge of their industry. ADCB and OMD share a lot of values, such as continuously driving innovation, with the ambition and commitment to continuously deliver a superior customer experience. Therefore, working with ADCB on their media communications only feels natural to us. We look forward to breaking new ground together and raising the bar within the financial services category,” added Nadim Samara, MD, OMD UAE & Lower Gulf.
