Just a little over a year after it had awarded its media mandate to OMD, Abu Dhabi Commercial Bank (ADCB) has opened up its media for review again. The reason for a fresh call is unclear, but some of the leading agencies are eyeing the… Read More
Abu Dhabi Commercial Bank (ADCB) has now officially announced the appointment of Impact BBDO as its creative agency following a competitive pitch. AM readers would recall that the development had taken place earlier in the year. The agency will work with the bank to elevate its… Read More
OMD has had a good start to 2016. Its first quarter boasts of a significant business win, Nissan and Infiniti, partnering with sister-agency TBWA\Raad to handle both brands. This follows winning ADCB earlier in the year, and securing third spot in UAE’s Great Place to… Read More
Abu Dhabi Commercial Bank (ADCB) has appointed OMD as its new marketing communications partner. The bank took a market review in December 2015 after which the decision was taken. Like many other industries, the banking sector is evolving under the impetus of technology and consumer… Read More
