At the 66th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognized for their excellence in terms of the quality, creativity and effectiveness of their work.
For the second consecutive year, Omnicom was named Holding Company of the Year based on the work entered in more than 27 categories, reflecting the depth and breadth of creative communications in the industry. Approximately, 123 agencies from almost 35 countries won over 200 Lions.
All three Omnicom creative networks (DDB, BBDO and TBWA) placed in the top five of the Network of the Year category, with DDB coming in second, BBDO in fourth and TBWA in fifth. In MENA, BBDO is the top ranked agency given Impact BBDO and BBDO Lahore’s tremendous wins at the festival.
The win at Cannes Lions means that Omnicom has been awarded the world’s most creative holding company in 2019 at three awards programs including Cannes Lions, the WARC Creative 100 and The One Show.
BBDO won approximately 68 Lions including two Grand Prix – one of which is from Impact BBDO who received one for ‘The Blank Edition’ for An-Nahar. Impact BBDO’s win marks the first time any agency in that region has received this award. DDB won nearly 70 Lions. TBWA won approximately 64 Lions this year, 11 of which were Gold Lions.
In addition, Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored by Cannes Lions Festival as this year’s recipients of the 2019 Lion of St. Mark Award.
“It’s truly an honor to win the most creative holding company for the second year in a row,” commented John Wren, Chairman and CEO of Omnicom Group, adding, “However, it’s important to remember that holding companies don’t win awards, people do. I want to congratulate all of our people on their tireless efforts to create exceptional work for our clients.”
