Even as Unilever agencies are gearing up for a global media agency review, the corporate major has consolidated its search engine marketing and search engine optimization duties with Omnicom’s Resolution Media. The development follows a pitch process. Prior to this, Unilever’s search mandate was handled by various WPP agencies.
Resolution will partner with sibling agency PHD, which is also part of Omnicom Media Group, to handle the business. While specific details around the development are yet not clear, it is understand that the development will take effect in the MENA region as well. As is known, PHD managed Unilever global media communications planning.
Unilever officials have clarified that the company had handled it search marketing mandate ahead of, and separately from, the media agency review.
