The Pharma Lions category, part of the recently introduced Lions Health component to Cannes Lions International Festival of Creativity, has only one shortlist from the Middle East & North Africa region.
Memac Ogilvy’s idea for Pfizer Middle East, entry titled ‘Nothing Beats the Original’, has been the shortlisted in the category.
Cannes Lions has introduced more information on the medium, where the work is executed. For this work, the cited media are branded content & entertainment: film, TV and online film content. The production house is Great Guns London.
The winners will be announced in a ceremony on June 17 in Cannes.
