The countdown to the Cannes Lions International Festival of Creativity 2017 is over, and the first lists are already out. While Innovation Lions was announced a few days ahead of the Festival, the shortlists for Health & Wellness Lions is out.
Of the 243 overall entries in the shortlist, the UAE has 14. These include seven for Impact BBDO for its work done for Sydlexia. The Classic Partnership Advertising, part of the Y&R family, has four shortlists for Medcare Women & Children Hospital and the much anticipated work from Memac Ogilvy & Mather, for CIP – the International Potato Center, also has three entries in the shortlist.
The details of the shortlisted entries from MENA in the category are:
ENTRY TITLE | ADVERTISER | MEDIUM | ENTRANT AGENCY | COUNTRY | PRODUCTION | PR |
---|---|---|---|---|---|---|
Dog | Sydlexia | Print & Outdoor Craft: Typography | Impact BBDO Dubai | UAE | ||
Fox | Sydlexia | Print & Outdoor Craft: Typography | Impact BBDO Dubai | UAE | ||
Dinosaur | Sydlexia | Print & Outdoor Craft: Typography | Impact BBDO Dubai | UAE | ||
Rabbit | Sydlexia | Print & Outdoor Craft: Typography | Impact BBDO Dubai | UAE | ||
Dinosaur | Sydlexia | Standard Outdoor | Impact BBDO Dubai | UAE | ||
Fox | Sydlexia | Standard Outdoor | Impact BBDO Dubai | UAE | ||
Rabbit | Sydlexia | Standard Outdoor | Impact BBDO Dubai | UAE | ||
Potatoes On Mars | CIP - The International Potato Center | Use of Technology | Memac Ogilvy & Mather Dubai | UAE | Great Guns London/ OgilvyOne Dubai | OgilvyOne Dubai |
Potatoes On Mars | CIP - The International Potato Center | Direct and Promo & Activation | Memac Ogilvy & Mather Dubai | UAE | Great Guns London/ OgilvyOne Dubai | OgilvyOne Dubai |
Potatoes On Mars | CIP - The International Potato Center | PR | Memac Ogilvy & Mather Dubai | UAE | Great Guns London/ OgilvyOne Dubai | OgilvyOne Dubai |
Footnote For The Breast | Medcare Women & Children Hospital | Ambient Outdoor | The Classic Partnership Advertising Dubai | UAE | ||
Footnote For The Breast | Medcare Women & Children Hospital | Direct and Promo & Activation | The Classic Partnership Advertising Dubai | UAE | ||
Footnote For The Breast | Medcare Women & Children Hospital | PR | The Classic Partnership Advertising Dubai | UAE | ||
Footnote For The Breast | Medcare Women & Children Hospital | Events / Experiential | The Classic Partnership Advertising Dubai | UAE | ||
The winners will be announced in a ceremony on June 17 in Cannes. There are no MENA jurors in this category.