OSN is gearing up to add five new channels to its bouquet beginning February 1, 2016. The new channels highlights OSN’s strategy for 2016, which is to consolidate its market presence by offering subscribers premium content that is available in HD and to strengthen its digital viewing platforms for ‘anytime, anywhere’ access.
The upcoming channels include OSN Yahala Cinema HD, OSN Movies Family HD, OSN First HD Home of HBO, H2 HD and BBC First HD.
OSN Yahala Cinema HD is the first Arabic movie channel in HD, allowing viewers to watch the latest Arabic films just a few weeks after their theatrical release. OSN Movies Family HD is a movie destination, designed for family viewing and OSN First HD Home of HBO brings various series from the HBO stable at same time as the US. H2 HD, from the History channel portfolio, is a new premium factual channel offering documentaries. And BBC First HD is tailored for the MENA region, which will serve as the only place to watch the very best of British premium drama and new entertainment.
In order to better localize the channels, OSN has said it will subtitle H2 HD channel completely by April 2016 and the existing History channel in Arabic by March 2016.
“We are continuously pushing our boundaries and reinventing the TV industry landscape of the MENA region through our investment in content that no other network can offer. This is our central strategy for 2016. OSN’s world-class and ‘nowhere else’ television experiences are tailored to suit the entertainment preferences of the entire family, which will continue to drive our growth. The new channels reflect the exclusive global industry partnerships that we have strengthened over the years. We have first access to content of all the new channels for our OTT and On Demand platforms too, thus also enhancing the true ‘anytime, anywhere’ TV experiences for our subscribers,” said David Butorac, Chief Executive Officer, OSN.
The year 2016 will see over 50 new shows plus 70 continuing series premiering on OSN. Over 25 of the shows will premiere at the same time as the US.
“Over the past years, we have expanded our dedicated programming for women and children as well as enhanced our movie, series and sports content. This year, we are going all out to expand our portfolio with exclusive and world-class content for the entire family. Entertainment doesn’t get any better than on OSN this year. It is the only way to watch TV,” concluded Mr Butorac.