Amid the news of senior exits from its global management structure, Twitter has appointed a new Chief Marketing Officer – Leslie Berland. Ms Berland is joining the microblogging platform to manage its global consumer, product, and sales marketing.
A tweet from Twitter CEO Jack Dorsey stated that Ms Berland will “tell the stories of the iconic product” in the new role.
Prior to Twitter, Ms Berland was Executive Vice President, Global Advertising, Marketing & Digital Partnerships at American Express. She had been with American Express since 2005, where she led a global team responsible for creating marketplace demand and driving commerce.
On her new role at Twitter, Ms Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”
In her earlier avatar at American Express, as a member of the company’s Global Management Team, she oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with various partners including Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google.
Before American Express, she led PR and online communications strategies for global brands on the agency side.