Following its recent launch in Beirut, PHD is now setting up operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East including Dubai, Abu Dhabi and Riyadh. As per the Omnicom Media… Read More
For every music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a… Read More
Campaigns for Puck and Emirates NBD join Audi, Deutsche Telekom, eBay, Guinness, Microsoft, Pantene and Reebok in the 19 campaigns from around the world that have been shortlisted for the Warc Awards’ Effective Use of Brand Purpose category. Two entries from the Middle East &… Read More
Publicis Media has unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. In his EMEA remit, Mr Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who is leaving the company to… Read More
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More
Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More
Google has launched Maharat min Google’, a free digital skills-building program in Arabic, in an effort to help people in the Middle East & North Africa (MENA) region find jobs, advance their careers or grow their businesses. Based on a blended learning model, ‘Maharat min… Read More
The online subscription videos or what has been traditionally known as over the top (OTT) market currently stands at around 25 percent of the pay TV business in the Middle East & North Africa (MENA) region. This number is set to increase to more than… Read More
Emirates NBD has expanded operations in the Kingdom of Saudi Arabia (KSA). The bank inaugurated its first branch in Jeddah and plans to open a branch in Khobar soon, followed by another branch in Riyadh. This would make KSA Emirates NBD’s largest branch network outside… Read More
After having set up its Middle East headquarters to Abu Dhabi, CNBC has finally moved to its new home. The Abu Dhabi facility will act as CNBC’s hub in the Middle East from which the network will continue to deliver business content from across the… Read More
