Technology trends have dominated marketer’s priorities for the last few years. While technology still continues to be both opportunity and challenge for marketers, 2019 may be a year of focusing on basics again. As per Warc’s Marketer’s Toolkit 2019, strategic priorities plus technology and media… Read More
There is no surprise that Ramadan, football and issues of national significance dominated UAE conversations on Twitter in the year gone. The top tweet, in terms of number of retweets, went to Sheikh Mohammed #عمان_الإمارات_الفوز_واحد — HH Sheikh Mohammed (@HHShkMohd) January 4, 2018 The top… Read More
WPP’s strategic review has set out a new plan to return the business to growth. The strategy reflects a new vision for WPP as a leader in creativity and technology. It incorporates a simpler offer designed to capture the opportunities of a changing marketplace, and… Read More
As part of the global expansion, 4C will create up to 100 new jobs in the next 12 months, including scaling its workforce in the Middle East by 33 percent. The additional headcount coincides with the expansion of the company’s core delivery teams and emerging… Read More
Chief Executive Officers (CEOs) in Saudi Arabia remain moderately optimistic about the growth prospects of the kingdom’s economy, as it diversifies away from oil, according to a survey by KPMG Al Fozan & Partners. The cautiously pragmatic outlook of the CEOs in Saudi Arabia also… Read More
Two of MENA’s favorite pastimes, football and shopping, meet in a partnership deal between Al Ittihad Club Saudi Arabia and noon that will see the digital market place become the main sponsor of the champion football club. As the digital home team of the Middle… Read More
When it comes to luxury brands, UAE consumers have tried-and-true favorites. But in MBLM’s 2018 Brand Intimacy Report, several findings reveal a reconfigured landscape of consumer bonding in this highly-visible industry. Brand Intimacy is defined as a paradigm in marketing, leveraging and strengthening the emotional… Read More
The Cannes Lions International Festival of Creativity has today named the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival. The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine awards tracks.… Read More
Many developments emanating from the impact of technology in marketing will continue to shape the media landscape for brand owners, agencies and media platforms in 2019. A Kantar report outlines 12 key trends that will transform the next year in media. Exploring advances from augmented… Read More
Over the last few months we’ve been lucky enough to onboard a handful of new clients –– some who are used to working with an external communications team and others who don’t have a clue about the power of our capabilities. Our helpfulness is quite… Read More
