Gameloft Advertising Solutions, that creates and delivers game-based experiences for brands, has implemented IAB’s app-ads.txt in all programmatic activity across Gameloft games. This new initiative is in line with Gameloft’s commitment to “creating a fraud free advertising ecosystem”. To achieve a brand safe environment Gameloft… Read More
Carat KSA has been awarded the media buying and planning responsibilities for Rabea Tea in the region. Carat’s Jeddah office will handle the business. The Dentsu Aegis Network agency will handle traditional and digital media planning and buying for one of the kingdom’s prominent FMCG… Read More
CAFU, the region’s first on-demand fuel delivery service app has produced its first crowdsourced film by engaging with its customer base in an interesting way. CAFU shot and produced the film ‘Faded Voice’ which is a humorous take on what happens when someone loses their… Read More
Pearl Initiative, a non-profit organization fostering corporate accountability and transparency across the Gulf Region, held a stakeholder meeting in collaboration with NAMA Women Advancement (NAMA) under its Diversity in Business Leadership program in Sharjah, UAE. The objective of the stakeholder meeting is to provide qualitative… Read More
EY has appointed Bishr Ibrahim Baker as Markets Leader across the Middle East & North Africa (MENA) region, effective July 2019. Mr Baker will oversee the MENA growth strategy with a focus on digital transformation and innovation across services lines, regional geographies and the key… Read More
Warc has named the judging panel of the Effective Channel Integration category for the Warc Media Awards 2019, a global awards scheme that rewards communications planning which has made a positive impact on business results. Now in its fourth year, this case study competition examines… Read More
Dubai Airports and Disney Middle East are teaming up to raise awareness of recycling and the need to eliminate single-use plastics this July at the airport with a little help from ‘Forky’, the unlikely hero from Disney and Pixar’s ‘Toy Story 4’. For the month… Read More
Abu Dhabi National Insurance Company (ADNIC) has launched its ‘verified’ WhatsApp Business service. Financial institutions are among the first to have included WhatsApp in the platforms they use to connect with their consumers – an example seen when Emirates NBD took to WhatsApp in September… Read More
du, from Emirates Integrated Telecommunications Company (EITC), has taken a leap in the cloud arena by becoming the first cloud provider to be VMware Cloud verified in the Middle East & North Africa (MENA) region. This accreditation implies du’s ability to support and drive cloud… Read More
Cisco has made software innovations to make managing and securing networks easier. As today’s businesses increasingly invest in digital technologies, IT teams are struggling under the amplified workload. To alleviate this burden and allow IT to focus on delivering innovation, Cisco has expanded its artificial… Read More
