Many companies in the UAE are looking for digital marketers. For some, it’s a completely new area to hire in. We, folks from digital, are a bit different from more traditional roles you have been hiring before. If you want to make sure, your first… Read More
BrainScape, PHD UAE’s annual event, will take to the stage for the ninth time with a focus on creativity and innovation. Titled ‘Genius: Beyond Intelligence, Creativity’, this year’s edition will take place on November 5 at Fairmont The Palm and feature international experts coming from… Read More
Meltwater and Dow Jones have formed a partnership to provide premium licensed content from Dow Jones Factiva into the Meltwater Media Intelligence platform. This partnership will give Meltwater’s PR and communications clients the ability to monitor and analyze premium licensed content across thousands of Factiva… Read More
As content gains more importance in any marketing plan eyeing business outcomes, some themes can assist in creating the most effective campaigns. Warc has attempted to articulate these drawing from the winners of the Effective Content Strategy category of this year’s international Warc Awards. “Despite… Read More
WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The development comes on the back of a global pitch process. The work will be delivered by a bespoke… Read More
Oracle and LinkedIn are working together to help HR professionals meet the shifting demands of the talent economy. A series of new integrations between Oracle’s Human Capital Management Cloud (Oracle HCM Cloud) and Taleo Enterprise Edition, and LinkedIn, will help HR teams attract, engage and… Read More
DHL Express has embarked on a marketing campaign ‘Where Everything Clicks’ in the Middle East & North Africa (MENA) region. Going a step forward, the aim is to guide online merchants to navigate and access the global ecommerce marketplace. DHL Express aims for the campaign… Read More
Business leaders in the UAE and KSA, while aware of the importance of digital technologies, are still concerned about their own digital readiness. According to recent Dell Technologies Digital Transformation Index (the DT Index), only 4 percent of these businesses see themselves as digital leaders.… Read More
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of Dubai Sports Council, has issued a challenge to all residents and visitors, government organizations, businesses and schools across Dubai to join the 2018 Dubai Fitness Challenge (DFC), the flagship… Read More
M&C Saatchi PR has rebranded as M&C Saatchi Public Relations. The change of name is part of an overall global brand refresh that has been carried out to more clearly define the agency’s vision and purpose. “In a confused and converging communications industry, we wanted… Read More
