Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see Havas Media ME handle the media strategy across the entire GCC region. “We are really happy to be partnering with Havas… Read More
As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More
Danish toy manufacturer, Lego Group, has official opened its new Business Unit headquarters for the Middle East and Africa. With this step, the group is reinforcing its commitment to bring its Lego system-in-play to as many children in as many countries as possible. The potential… Read More
The Emirates Official Store has launched a limited-edition collection of Expo 2020 themed aircraft models for aviation enthusiasts and passionate scale-modelers. The detailed models are part of a 15 aircraft model collection ranging from Airbus A380s to Boeing 777s featuring the signature Expo 2020 logo… Read More
Emirates Integrated Telecommunications Company (EITC) has appointed Peter Larnholt as Chief Information Officer (CIO) of the company. Mr Larnholt, who will join on April 1, brings a strong international portfolio of experience in the realms of change management, business development and digital solutions. Well-versed in… Read More
As part of a campaign for Berger Paints, BBDO Pakistan/Impact BBDO have collaborated with artist and activist Samar Minallah Khan and Roshni Helpline to put a local form of art, ‘truck art’, to good use. Transport and goods trucks traveling across Pakistan are customarily painted… Read More
A very majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and… Read More
Looks and images are important in the world we live in. While dandruff is seldom among the popular conversations, Head & Shoulders and its agency Saatchi & Saatchi Dubai thought it was about time to make people laugh with some original dandruff jokes. And so… Read More
Contagious has released its 2019 Contagious Pioneers, the global ranking of the agencies that aims to set the standard for creativity, innovation and excellence in marketing. The only agency region from the region to have made it to the top 10 in list this year… Read More
