PepsiCo has revealed the blueprint for its participation as the Official Beverage and Snack Partner of Expo 2020 Dubai, headlined by Pepsi®, Lay’s®, Gatorade®, and Aquafina®. Three striking pavilions will be located in and aligned with Expo 2020’s three core sub-themes and Thematic Districts, Opportunity,… Read More
YouGov analysis reveals iPhone is the most recommended brand in Egypt by its customers, with a score of 86.5%. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or… Read More
AETOSWire : Cultivating a tech start-up culture is key to driving economic as well as environmental, social and governance (ESG) progress across the Middle East and North Africa (MENA) region, Crescent Enterprises’ Deputy CEO and Head of Investments Tushar Singhvi has said. According to public… Read More
NetApp® , a global, cloud-led, data-centric software company, today announced that it has acquired Data Mechanics, a managed platform provider for big data processing and cloud analytics with offices in Paris, France, that helps businesses capitalize on Apache Spark, an open-source unified analytics engine for… Read More
The Thomson Reuters Foundation, the charitable arm of the world’s largest news and information provider, has appointed Yasir Khan as Editor-in-Chief to lead its team of award-winning reporters and oversee the digital transformation of its news offering. Khan will join the Foundation from Euronews,… Read More
As part of its partnership with the UEFA EURO 2020, TikTok today is announcing a series of features and events including TikTok Live sessions, AR Filters and Hashtag Challenges, connecting the TikTok community to the game and establishing itself as the home for football fans… Read More
Driver Trett, a Global Construction Consultancy, has appointed Julian Haslam-Jones as its new UAE Country Manager. Julian has 20 years’ industry experience working for major clients, contractors and consulting organisations in the Middle East, Europe and Asia. During this time, Julian has held commercial and… Read More
Global edtech company upGrad in its recently held company meeting announced that it aims to close March’22 at half a Billion Dollar Revenue Run Rate. Highlighting the future of online higher education, Ronnie Screwvala, Co-founder, and Chairman firmly believes Higher Edtech is the frontrunner in… Read More
Memac Ogilvy has named globally recognized creative Till Hohmann as its new Chief Creative Officer for the MENA region. Hohmann rejoins the agency, having served as its UAE Executive Creative Director from 2007 to 2010. Hohmann will be responsible for uniting the group’s five… Read More
In a move to mark World Environment Day, Virgin Mobile brand customers across the region can look forward to enjoying a more environmentally friendly mobile carrier service as Virgin Mobile Middle East & Africa group announce hard-hitting sustainability targets. As part of its ongoing… Read More
