Automation solutions company, PubMatic, has launched a comprehensive revenue management platform — SEVEN — that it claims gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audiences and premium inventory at scale across all screens, channels and formats.
“PubMatic is deeply invested in providing the technology that enables the future of publishing. The rapidly changing nature of digital has led our industry to focus on reactive strategies rather than solutions that enable long-term success. More so now than ever before, technology needs to be independent, and to allow publishers and buyers to have control over their business strategy. SEVEN gives publishers the tools they need to build a competitive advantage in today’s complex ecosystem,” said Kirk McDonald, President, PubMatic.
The SEVEN platform provides solutions for management of making ad decisions, automating the buying and selling of inventory, managing quality control and compliance and providing real-time data and analytics.
With this launch, new offerings including the company’s Unified Ad Server and OpenWrap will be housed within these four solution areas of the SEVEN platform, in addition to all of PubMatic’s existing offerings, including the company’s SSP, RTB, PMP, Analytics, Header Bidding, Curated Audiences and more.
As part of SEVEN launch, PubMatic is introducing OpenWrap, whereby it has made the wrapper tag that powers the company’s enterprise-grade Wrapper Solution open-source. OpenWrap is available to publishers globally, following through on PubMatic’s commitment to promote and support transparency and fairness in the digital advertising ecosystem.
