Subscription Video on Demand Service, STARZPLAY, has partnered with Zain mobile communications and data services in the Middle East and North Africa (MENA), to offer easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing… Read More
Independent marketing communications agency, Houbara Communications has opened its doors in Dubai. This comes in the backdrop of the agency acquiring Grayling Dubai from its parent company Huntsworth plc in 2019, one of the most talked about buy-outs of the year. “The name Houbara reflects… Read More
Meltwater has acquired DataSift, a privacy-by-design data and analytics platform that extracts real-time insights from social and online data sources, while protecting user privacy. This acquisition, Meltwater’s sixth in the past year, is expected to solidify the company’s emergence as a provider of AI-powered competitive… Read More
Optimization and data activation platform, Sizmek Inc., completed its acquisition with Rocket Fuel Inc. allowing the latter’s clients to receive the same service. However, Rocket Fuel brand will cease to exist in the coming months. The acquisition has aligned Sizmek’s creative optimisation and data activation… Read More
J. Walter Thompson, part of WPP Group, has agreed to acquire a majority stake in WANDA Digital, an independent digital agency in Turkey. The decision on acquisition follows an initial investment made in 2015. “This further investment reflects WPP’s continuing commitment to Turkey and our… Read More
