Al Aan TV Archives - AM Marketing, Media, Advertising News in MENA

Snapchat Bolsters Local Content; Forms New Collaborations

Snap is expanding content from Middle Eastern brands on Snapchat. Strengthening its Discover page, over 30 series from more than 20 Middle East media brands will be launching on Snapchat. New partners include Dubai Media Inc., Gulf News, Sabq, ITP Media Group and Abu Dhabi… Read More

CABSAT 2018: Strength In Content & In Partnerships

1 year ago by AM News DeskMedia

Content providers need to collaborate across borders and disciplines to create a stronger media and content infrastructure catering to changing global consumer habits. Martin Gaiss, the former SVP of global content at 20th Century Fox reiterated this in his address at CABSAT 2018. “We know… Read More