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AOL

Rise Of A ‘Third Force’ In The Digital Advtg World

Rise Of A ‘Third Force’ In The Digital Advtg World

9 years ago by Sana MahmudAdvertising

As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More

AOL’s Shingy On ‘Naive’ Native & ‘Rubbish’ Mobile Mktg Approach

AOL’s Shingy On ‘Naive’ Native & ‘Rubbish’ Mobile Mktg Approach

10 years ago by Sana MahmudAdvertising

He may have the most interesting designation as the Digital Prophet of AOL but there is no doubt David Shing knows just how to challenge any convention or norm that the advertising business, knowingly or unknowingly, follows. From questioning marketing strategies to the very mindset… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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