Association of National Advertisers Archives - AM Marketing, Media, Advertising News in MENA

Cannes Lions & ANA Launch CMO Growth Council

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More

Three Insider Tips To Derive Best Results From Programmatic

8 years ago by Neelam BirthareAdvertising

The fast-paced world of advertising is touching new horizons of effective marketing, branding and customer acquisition. With the advent of programmatic i.e. automation of media buying and selling, advertising via new media technology is becoming more and more effective and efficient. But the sky of… Read More