Binging on Netflix, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of brand value growth in WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Global Brands ranking. The increasing use… Read More
Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it. Identifying exactly how the brand contributes to revenues means it can be strengthened and improved to keep… Read More
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown. The brand increased its value 32 percent… Read More
