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Consumer Behavior

KFC’s Response To COVID-19 Gets Thumps Up

KFC’s Response To COVID-19 Gets Thumps Up

5 years ago by Kiran KidwaiDigital

The COVID-19 pandemic forced some dine-in restaurants to close it’s doors temporarily while others have completely shut operations. With empty dining rooms, restaurants are depending on pickup and delivery orders more than ever. Even though, at an overall sector level, people are less likely to… Read More

Leverage Digital To Grow Brand Equity And Value

Leverage Digital To Grow Brand Equity And Value

8 years ago by Doreen WangAdvertising

Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it. Identifying exactly how the brand contributes to revenues means it can be strengthened and improved to keep… Read More

Smartphone: Marketers’ Secret Weapon

Smartphone: Marketers’ Secret Weapon

10 years ago by Sana MahmudDigital

Consumers in the UAE are choosing to engage with companies in a number of new ways. Brands that truly understand them – harnessing the power of the smartphone in their pockets and the data that they are willing to share – will secure the loyalty… Read More

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    Chinese Retail Apps Drive Nearly Three-Quarters Of UAE eCommerce Ad Spend Amid Rising Competition

    July 24, 2025
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    Property Finder Launches PF Market Pulse And Reveals 72% Of UAE Home Seekers And Sellers Plan To Buy Within Six Months

    July 23, 2025
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    Savvy Games Group And King Abdulaziz University Partner To Launch Training Program In Games And Esports

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    Jeddah Gears Up To Host The International Beauty Expo 2025

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    Mashreq Appoints Xi Liang As Head Of Artificial Intelligence

    July 22, 2025
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    Zero Networks Boosts International Sales Capabilities With Key EMEA Hire

    July 21, 2025
  • Leadership Transition At Microsoft Middle East & Africa

    Leadership Transition At Microsoft Middle East & Africa

    July 17, 2025
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Turning The Glocalization Philosophy On Its Head

    Turning The Glocalization Philosophy On Its Head

    July 7, 2015
  • LinkedIn’s New Apps Focus On Business & Sales

    LinkedIn’s New Apps Focus On Business & Sales

    June 30, 2015
  • Grey MENA Appoints Mike Shackle As CCO

    Grey MENA Appoints Mike Shackle As CCO

    July 5, 2015
  • Kaspersky Lab Hosts Roadshow Across MENA

    Kaspersky Lab Hosts Roadshow Across MENA

    July 2, 2015
  • Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    June 22, 2015

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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