The COVID-19 pandemic forced some dine-in restaurants to close it’s doors temporarily while others have completely shut operations. With empty dining rooms, restaurants are depending on pickup and delivery orders more than ever. Even though, at an overall sector level, people are less likely to… Read More
Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it. Identifying exactly how the brand contributes to revenues means it can be strengthened and improved to keep… Read More
Consumers in the UAE are choosing to engage with companies in a number of new ways. Brands that truly understand them – harnessing the power of the smartphone in their pockets and the data that they are willing to share – will secure the loyalty… Read More
