The 360-degree approach was once famously quoted as the most effective way of connecting with the consumer – making a link across all touch points. The concept may have been replaced by more popular renditions such as integrated or multimedia but at the Dubai Lynx… Read More
Let me start off with a corrigendum on yesterday’s blog. The song ‘The Times they are a changin’ most obviously belongs to Bob Dylan and not to the fictitious gentleman it was attributed to. Apologies for the error which can only be attributed a draining… Read More
Whilst the first day of Dubai Lynx International Festival of Creativity was about the evolution of advertising as a wider social discipline, the second day of the Festival flipped the conversation to the other side of the room, to the marketers and brands. ‘Brands Breaking… Read More
Nothing quite teaches as experience, and there is no better pool to draw from in order to bring one’s own unique signature to work. Amongst the many words of advice that David Carson, Creative Director, Designer, David Carson Design had to impact at the Dubai… Read More
Change begins with the willingness to do so. No future around digital governance, moving public services online or any other such progressive step can be accomplished without citizens willing to change behavior. Dr. Michelle Harrison, CEO, Government & Public Sector Practice, WPP stated this at… Read More
If creativity is in fact all about emotion, Jose Miguel Sokoloff, Chairman, Global Creative Council, Lowe & Partners was the perfect example to demonstrate the impact. At the Dubai Lynx International Festival of Creativity, Mr Sokoloff was speaking about some of the key lessons he… Read More
This year’s Dubai Lynx promised more. The theme for the festival, ‘Create Tomorrow’ was in itself inspiring. We are in the midst of an ongoing cultural and technological renaissance and marketing communications efforts need constant reappraisal to be ready for tomorrow. I, therefore, went to… Read More
The first day of the Dubai Lynx International Festival of Creativity very rightly signaled advertising’s evolution into a discipline that is meant not only for selling products and services, but also for making a difference in the society, and eventually be a force for good, a point that is very… Read More
Millennials hate advertising, at least in the very traditional sense of the word. The message was loud and clear at the first day of Dubai Lynx International Festival of Creativity. As marketing professionals set out to look for solutions, Chuck Phillips, Chief Technology Officer, Mirum… Read More
One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More
