Email marketing is arguably one of the most direct ways of reaching out to consumers with more tailored and personalized content. Data from Global Web Index suggests that, despite the influence of newer forms of digital communication such as social and video, email marketing is… Read More
Even as there is an upsurge in several messaging platforms, one of the oldest form of communications, email, is said to be at the top for many marketers globally. According to a survey by Winterberry Group and the Data & Marketing Association (DMA), nine in… Read More
The second half of the year brings with it a sumptuous number of holidays and festivals. As a marketer, you must try to turn every event into a sales opportunity to uplift your bottom line. This needs planning your holiday calendar. And don’t just plan… Read More
