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Havas Partners With FB Atlas For ‘People-Based Marketing’

Havas Partners With FB Atlas For ‘People-Based Marketing’

11 years ago by Sana MahmudAdvertising

In a move that will boost future prospects for both Havas Media Group and Facebook Atlas in context to pushing the boundaries of ‘people-based marketing’, the two companies have entered into a global partnership that will allow Havas Media Group’s client base to reach people across devices. The offering rolls out first in… Read More

Save A Missing Child With AMBER Alerts: Facebook’s New Initiative

Save A Missing Child With AMBER Alerts: Facebook’s New Initiative

11 years ago by Zeba MahmudDigital

There are thousands of incidents reported across the globe of missing children. While local authorities get on with the search, it is a testing time for victims’ families. Bringing a lease of hope for such estranged families, Facebook has partnered with the National Center for… Read More

Voice Recognition On Facebook Radar; Acquires Wit.ai

Voice Recognition On Facebook Radar; Acquires Wit.ai

11 years ago by Zeba MahmudDigital

It’s just an 18-month old company, but Wit.ai was clearly doing something right in the voice recognition space, working largely with developer’s, that caught Facebook’s attention. The social media behemoth has acquired the API (application program interface) for an undisclosed amount. Wit.ai is Facebook’s neighbor company in… Read More

FB Messenger Gifts Holiday Stickers This Festive Season

FB Messenger Gifts Holiday Stickers This Festive Season

11 years ago by Sana MahmudDigital

Facebook is leveraging the holiday season to create some more excitement towards its Messenger app that has recently crossed the 500 million user mark. Messenger users will have access to a new range of holiday stickers. The Messenger app, a part of Facebook’ multi-app strategy,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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