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Gita Ghaemmaghami

Twitter Leverages Award Platforms To Build On The Live Mktg Proposition

Twitter Leverages Award Platforms To Build On The Live Mktg Proposition

9 years ago by Sana MahmudDigital

Twitter is continuing to build on its ‘Live’ proposition. The intention was made clear in its recent earning report where Twitter CEO Jack Dorsey had said that the one word to describe Twitter is Live. To spread the thought in MENA, Twitter had first announced… Read More

IOT, I Can… Cornerstones Of Sony Mobile’s Growth Strategy

IOT, I Can… Cornerstones Of Sony Mobile’s Growth Strategy

10 years ago by Kiran KidwaiMarketing

Considering the high mobile penetration rate in the Middle East and a fastidious shift to smartphones in Africa, Sony Mobile Communications is crafting a strategy inclined towards manufacturing high premium handheld devices. “Our re-energized strategy is all about concentrating on premium products and smartphones. We used to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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