J3 MENA Archives - AM Marketing, Media, Advertising News in MENA

Babies Blog On Johnson’s Baby Wipes

Johnson & Johnson has taken the philosophy ‘ask the consumer’ to a very different level for its product Johnson’s Baby. Through its recent campaign, Johnson’s Baby celebrated every happy, messy, exhausting and amazing moment of life of mothers with their babies. With insights from J3’s… Read More

Marketer Vs Consumer – Is the Marketer Playing a Slow Catch-Up Game?

9 years ago by Zeba MahmudAdvertising

Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More