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Khaled Zaatarah

KSA, Lebanon, Egypt, UAE Impress Effie MENA Jury

KSA, Lebanon, Egypt, UAE Impress Effie MENA Jury

11 years ago by Sana MahmudMarketing

As the D-day for Effie MENA closes in, the journey to reach this year’s winners has begun. The Effie MENA Awards 2015 judging is underway in Dubai. The first set of judging is set to complete today, and jurors are gearing up for the remainder tomorrow, which will be… Read More

Personalization & Native Key To Luxury Brands Marketing

Personalization & Native Key To Luxury Brands Marketing

11 years ago by Sana MahmudDigital

As the digital infrastructure of the region keeps growing, the bandwidth of the connections allows the deployment of new strategies. Brands, including luxury brands, try to re-produce the in-store experience through purpose-designed sites. People use a combination of online channels to research the product they… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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