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Northwestern University

Al Jazeera’s Yaser Bishr Appointed To NU-Q’s Joint Advisory Board

Al Jazeera’s Yaser Bishr Appointed To NU-Q’s Joint Advisory Board

9 years ago by Sana MahmudMedia

A leader in digital media and the executive behind the launch of AJ+, Yaser Bishr, has been appointed to Northwestern University in Qatar’s (NU-Q) Joint Advisory Board (JAB). Mr Bishr, Executive Director of Digital Media at Al Jazeera Media Network, leads the digital media strategy,… Read More

Twitter, FB Drop In Popularity; Snapchat, WhatsApp Take Over

Twitter, FB Drop In Popularity; Snapchat, WhatsApp Take Over

10 years ago by Sana MahmudDigital

Amid concerns about online privacy, social media use in the Middle East is shifting away from Twitter and Facebook and toward direct-messaging platforms such as Snapchat and WhatsApp. According to a study released by Northwestern University in Qatar (NU-Q), in partnership with Doha Film Institute,… Read More

MENA Ad Spends: Digital Still To Catch Up; Print Declines

MENA Ad Spends: Digital Still To Catch Up; Print Declines

10 years ago by Asma WangdeAdvertising

Advertising spend breakup in the Middle East and North Africa (MENA) is partial to traditional media. While the fact is well known to many, it is further highlighted in the recently conducted ‘Media Industries in the Middle East’ report. The report indicates that about 80… Read More

Government Is MENA’s Largest Ad Spender: Report

Government Is MENA’s Largest Ad Spender: Report

11 years ago by Asma WangdeAdvertising

Government authorities in the Middle East and North Africa (MENA) region are ensuring that they are reaching consumers with their various messages and endeavors. This is reflected in survey done by Northwestern University in Qatar and Doha Film Institute that shows that government’s share of… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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